The brief
Make Spotify feel like the destination for audiobooks.
Create an audio experience that could introduce the world to Spotify’s audiobook offering.
Spotify · Experiential campaign
Stories By the Fire
Spotify turns one of storytelling’s oldest rituals into a new way to discover audiobooks.
Concept campaign · Not commissioned, approved, produced, or run by Spotify
Some of our oldest storytelling traditions started around a fire.
Put people around one and stories naturally follow.
So let Spotify provide the book.
Spotify presents
Stories By the Fire
Bring the campfire story into the city and let Spotify provide the book.
Experiential
Walk up. Ask for a story.
Voice-activated fire installations near high-traffic holiday destinations invite people to discover audiobooks simply by speaking to Spotify.
The whole mechanic
“Hey Spotify. Tell me a campfire story.”
01Approach
02Ask
03Listen
04Discover
Audiobook discovery
Every fire tells a different story.
The installation could respond to mood as easily as genre, turning a simple request into a new audiobook path.
Mystery
Fantasy
Romance
Thriller
Memoir
Kids / Family
“Tell me something scary.”
“Tell me a love story.”
“Tell me something for the kids.”
“Tell me an adventure.”
Proposed campaign extension, not a representation of a live Spotify voice feature.
Keep listening
The fire gets you hooked. Spotify finishes the story.
Every featured audiobook lives inside a Stories By the Fire collection, making it easy to continue listening after leaving the experience.
The fire→The story→Your headphones
Stories By the FireCollectionStories that keep you up
CollectionStories that warm you up
CollectionStories worth staying for
CollectionOne more chapter
Conceptual campaign interface. Not a live Spotify collection.
The campaign journey
Social · Armchair storytellers
Now tell us yours.
For everyone who thinks they have a campfire story of their own, Spotify extends the campaign through proposed social storytelling filters.
Spotify begins with professional storytellers and ends by inviting everyone else to tell one too.
AI-assisted visualization · No TikTok or Snapchat partnership or live filter is implied.